Nespresso has collaborated with Swedish bicycle brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, which shows the two brands' commitment to a circular economy.

1,000 limited edition RE:CYCLE bicycles made from more than 300,000 recycled Nespresso coffee capsules will be unveiled in China in the near future. Consumers will be able to learn more about this bicycle on Vélosophy's e-commerce platform velosophy.cc.

Because it can be remelted and reused indefinitely, aluminum is one of the most valuable resources in the world. RE:CYCLE aims to highlight the potential of Nespresso aluminum capsule recycling and encourage consumers to think about how to make a positive impact.

Nespresso CEO Jean-Marc Duvoisin said: 'Through our collaboration with Vélosophy, we have shown coffee lovers the potential to recycle the Nespresso aluminum capsules they consume. Use recycled capsules to make beautiful For bicycles, Vélosophy combines sustainability and fashion to create a truly meaningful experience and make people realize the importance of recycling.'

Jean-Marc Divasin added: 'The collaboration with Vélosophy has inspired us. I hope RE:CYCLE can inspire people to participate in recycling.'

Jimmy Stholm, CEO and founder of Vélosophy, said: 'Vélosophy was founded with a clear goal: to have a positive impact on the world. This goal promotes all actions, from Promise to sell one bicycle and donate one to a female student to use recycled aluminum to produce fashionable city bicycles.'

He added: 'I see a strong commitment to sustainable development in Nespresso, so the partnership with Nespresso is what we have always dreamed of. We are proud to have participated in the creation of a bicycle that will carry the future. It is beautifully designed and reliable in source. , And the production method is sustainable.'