With the development of society and the improvement of people's living standards, milk is recognized by consumers for its convenience, nutrition, freshness and many other advantages. This makes the national milk sales increase year by year, and the market prospects are relatively impressive.

According to the phased consumption target of the National Food and Nutrition Advisory Committee, in 2020, per capita milk consumption will reach 28 kg, and by 2030 it will reach 41 kg. According to the prediction of the China Business Industry Research Institute, China's milk sales will increase from 119.5 billion yuan in 2018 to 128.3 billion yuan in 2022, with an average annual compound growth rate of 1.7%, and the scale of China's milk market will achieve steady growth.

Nowadays, most children have developed the habit of drinking a bottle of milk every day. However, you may not think that we can drink milk every day, and the main contributor is the packaging of dairy products. With the packaging of dairy products at room temperature, the milk of China's two major product giants Mengniu and Yili can be transported from Inner Mongolia to the whole of China, so that everyone can drink milk.

It's not an exaggeration to say that packaging makes dairy products. Since China's milk source comes from the 'golden milk source belt'-a high-quality dairy cow feeding belt with a mid-temperate monsoon climate (40-47 degrees north latitude), it is mainly concentrated in Inner Mongolia, Xinjiang, Northeast China, Hebei and other places. In the case of the same milk source, similar technology, and similar formula, the fierce PK between dairy products should be the innovation of the packaging industry chain.

An excellent dairy product brand often has a good packaging. But everyone in the packaging industry knows that packaging involves all aspects. It is not easy to do a good job of packaging. From printing to capping, from bottle body to material, packaging has many ways. In other words, there are many pits in the packaging industry. If you accidentally look at the packaging intact on the surface, you will find that there are many defects after application.

Safety is a key aspect of dairy products. To sell dairy products, we must first design a good packaging. So, what details are the key points of dairy product packaging innovation? The following will reveal them one by one for you.

Make consumers fall in love with dairy products in 5 seconds

For two dairy products on the same shelf, people will give priority to the one with a good-looking package.

As a visual animal consumer, the process from discovering the product to picking up the product takes only a short period of 5 seconds. This process is called the '5 second critical moment'. In other words, within 5 seconds, it is determined whether it is possible for consumers to choose and purchase a certain dairy product, and the key factor depends on the shelf experience of dairy product packaging.

In order to make the packaging highlight the shelf effect and attract the attention of consumers, many brands try to make the packaging unique, and generate a variety of packaging according to consumers’ preferences, or make personalized colorful patterns, or make To become a cordial greeting that reaches into the hearts of consumers. In recent years, this kind of personalized digital printing has taken the global market by storm.

Exquisite sleeve labels, constructing three-dimensional visual effects

The shrink sleeve label can completely wrap the container. Only a beautiful sleeve label can construct a complete three-dimensional visual effect of the container, which greatly enhances the shelf experience of dairy product packaging. In addition, when the container is recycled, only the shrink sleeve label is peeled off, and the separation of different materials can be realized conveniently and quickly, which is more environmentally friendly.

The exquisitely designed sleeve labels, with eye-catching date reminders, give consumers a more environmentally friendly and safer feeling, and deepen consumers' trust in product quality.

Thoughtful details, comfortable touch

After finding a good-looking package on the shelf, we will naturally pick up the package. Its comfortable touch and considerate details will further strengthen our desire to buy. In-mold labeling is integrated with the container during injection molding, which gives people a better tactile feel than ordinary labels, and will not lift or fall off the label due to humid environments. The visual effect is better, and the packaging is more fashionable. More high-end.

From 0 to 1, the paper can is sealed, and the power is 'covered'.

In the past, milk paper packaging was Tetra Pak and Tetra Pak pillows. When you want to drink milk, it is really hard to tear it. If you accidentally spill the milk, the anxiety about tearing the milk packaging bag takes up our entire childhood memories; Later, the appearance of the Tetra Pak Dream Cap opened up a new way of drinking milk from tearing to twisting, from sucking to drinking. We can finally drink paper cans of milk conveniently and elegantly. Of course, plastic bottles of milk can already be drunk gracefully.

It is worth mentioning that the material of the Tetra Pak Dream Cover is plastic. Although all mankind is chanting against plastic pollution, 'water can carry a boat or overturn it.' The culprit of pollution is not plastic, but people's failure to recycle plastic properly. We must not waste food due to choking, and we must not wrongly treat plastics. How to properly use and recycle plastics is what we really should seriously consider.

Enchanting small waist design, lighter for hand-held drinking

Once, we are all used to the same bucket waist of dairy products; now, in order to enhance the consumer experience, dairy merchants have also done everything possible. The packaging design combined with ergonomics makes the bottle shape smoother, more convenient to hold and carry, and bring consumers a more pleasant drinking experience. The packaging innovation of the bottle makes the product packaging full of humanity, avoiding homogenized competition, and also giving young consumers a visual impact.

Do it yourself, make fresh and delicious

In the era of lazy economy, smart businessmen can always think of a good way to satisfy lazy people. This double-cavity dairy package contains dairy products and cereals or fruits at the same time. Only the upper part of the double cavity is connected, and there is a cleverly designed fold line on the container. When the two containers are buckled together, you can mix cereals, fruits and dairy products together to create a delicious cup Mixed dairy products provide lazy people with healthy and fresh ingredients and a better and more convenient use experience.

AR technology, intimate interaction with consumers

With the younger generation of consumer groups and facing more and more product choices in the consumer market, brand owners have added more and more elements to product packaging, trying to express the unique story of products and brands through packaging. In recent years, Coca-Cola and Pepsi have taken the lead in introducing AR technology on product packaging to realize the interaction between products and consumers, and thus promote the rapid development of smart packaging in the global market.

Green environmental protection, conducive to recycling

Green and environmental protection is the direction of future packaging development. PET bottles are a kind of plastic product with a high recycling rate. At the same time, it has high plasticity and can meet the various needs of consumers for beverages. Its appearance design is flexible and diverse, and can be greatly limited. Develop the design of the bottle and label to make the product stand out on the dazzling variety of containers and increase marketing opportunities. At the same time, the PET bottle with the added barrier material can ensure that the product will not deteriorate due to the influence of light, oxygen and temperature, and it will always maintain a fresh taste.

Build packaging quality together to ensure food safety

Nowadays, packaging is not only green leaves, it may also become safflower. Ingeniously designed packaging, it also carries the cultural connotation of the brand, becomes a bridge between consumers and the brand, and becomes a guarantee for the best-selling products.